Mel Cronin : Creative Director

A dynamic force in the realm of story telling, Melissa possesses a unique ability to discern the grand vision within the complexities of a creative environment. With a career marked by success, she brings forth decades of proficiency in creatively directing projects of all sizes. 

Melissa’s mastery extends across creative production, project management, and brand development, showcasing a proven track record in meticulous planning, budgeting, negotiation, and the timely delivery of materials. Her expertise in art direction, graphic design, copywriting, social media, print management, and asset production ensures a fluid and effective communication flow between the creative team and production partners. 

As an accomplished creative director and executive producer, Melissa stands as a guiding force, instilling order in the midst of creative chaos and leading projects to fruition with precision and efficiency.

Noted corporate collaborations:
FootJoy Golf, Talbots, Brahmin, Rockport, New Balance, United Way of Mass Bay, Fage Yogurt, and Titleist.

In the Toolbox:
Creative Strategy & Planning, Brand Development, Process Efficiencies, Storytelling, Art Direction, Executive Production, Video Direction, Campaign Building, Budget Allocation, Team Building, Crew Management, Layout & Design, Copy Positioning, Video Editing, Adobe Creative Suite, Microsoft Office.